Plans afoot for 2011

It's all true... in 2011 we'll be moving our surf school to the beach house... and cutting back our capacity by 60%!! Really? Yep, we've written to the council informing them of our decision and on the 1st November we'll drive off the beach for the first time since 1995! When we tendered for the beach licence last time out, we didn't have the Beach House - but now that we do have our own premises right on the beach, it makes sense to make the change. Keep it all under the one roof.

But why cut the surf school by 60%? Since 1995 it would be fair to say that we've been one

of the leading surf schools in the UK. We'd like to think that we have a good grip on the surf school industry. We think now is the time for a new type of surf school. Of course we wouldn't be going into this without a plan and we have one. If we were doing this in year two, this wouldn't work, but after 16 years we can make the change with real confidence. Most of our

business is pre-booked, so that's a strength. But there will be significant changes to the way we operate. We're very excited about it.

As for this year, it's business as usual. We're currently enjoying potentially the busiest ever and a year in which positive feedback is at an all time high. Credit to the team. No changes until Jan 2011. We've got the rest of the year to let everyone know of the changes in 2011 - can't wait, very excited!

Just finished three days at the Royal Cornwall Show - really not much point in doing that again. Unless you have old stock to sell (which we didn't) no-ones there to pay full prices. It was fun though setting up next to Ollypop who kindly gave us some space. I gathered all the profits on the last day to buy a nice slice of Blue Cheese from the food tent - says it all really.

Pilgrim Pete pays a visit to our stand - I use the term 'stand' very loosely!

A big up to Billy's footie team who completed the cup and league double. What an amazing bunch of young lads! And a huge thanks to coaches Tom and Nick who's dedication to the team is inspiring and selfless. Totally committed to what's best for the boys.