Spending time on the bike has been healthy. Not just in a physical way, but a mental. Gives you time to step back and think. Myself and Janey have been on a personal journey (together - is there any other way) recently about where Surf's Up! is heading. We started Surf's Up! fifteen years ago to fulfill a lifestyle. This we achieved. But as the business grows, we've moved further away from this simple ideal. No complaints. However, we've discussed at length a new vision for Surf's Up! - we've done the big surf school thing. It came out of providing a good service.... the location and timing were also pretty key. Oh and some hard work. And this led us to become the largest surf school in the UK (some say the world!). This year we've added the shop and the new training facility. But still we feel that there's a better way to run Surf's Up! Our plan is gathering pace and the momentum will carry it through to the conclusive stage. It's change that keeps the fire burning bright.
Thought I'd walk like John Wayne today - shouldn't have worried. Been dancing around the beach like the other Wayne instead.. Wayne Sleep!
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